Digital ProductsWedding Templates & Stationery · USA

Etsy Wedding Templates & Stationery case studyA seasonal wedding shop that sells year-round

Wedding demand spikes and dies. We built a template catalog engineered to smooth the curve — and the off-season became profitable.

$19.4K

Peak month

$7K+

Off-season floor

160

Templates live

4.9★

Shop rating

01 — The challenge

The client's wedding templates sold hard in engagement season and flatlined by summer. Revenue whiplash made it impossible to plan or reinvest.

02 — Our strategy

De-seasonalize the catalog: expand from invitations into the full wedding journey — save-the-dates, seating charts, bachelorette packs, thank-you cards, plus adjacent events (bridal showers, baby showers, anniversaries).

03 — Execution

Catalog restructured into 12 event clusters, 160 templates total
Year-round keyword calendar — listings go live 6 weeks before each spike
Automated coupon + review-follow-up flows lifted repeat purchases
Photo-style mockups replaced flat previews across all top listings

Revenue ramp

Month by month ($K)

$6.8K

Sep

$8.9K

Oct

$11.4K

Nov

$14.2K

Dec

$19.4K

Jan

$16.1K

Feb

Store dashboard figures · results vary

From the dashboard

Real numbers, real shop

Store identities are protected under NDA — names and logos are covered.

Wedding Templates & Stationery Etsy dashboard — redacted

“What sold me is that they run 670+ Etsy stores — mine wasn't an experiment. The playbook already existed. I just plugged into it.”

T. O.Digital Wedding Templates — USA

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Etsy Wedding Templates & Stationery case studyA seasonal wedding shop that sells year-round

Month by month ($K)

Real numbers, real shop

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Your store could be the next case study